On August 13, 2026, the launch ceremony for the "Spring Sunshine Guarding Dreams · Clean Start for the Future" public welfare education assistance program was successfully held in Guiyang. Zhang Zhonglan, Deputy Secretary of the Communist Youth League Guizhou Provincial Committee; Zhang Qiang, Deputy Director of the Guizhou Provincial Spring Sunshine Action Development Center; Hong Ye, Chairman of the Guizhou Provincial Spring Sunshine Action Development Foundation; Wang Qi, Founder of the FACE-WASH CAT brand; and representatives of the parents of the assisted students attended the event. Jointly initiated by FACE-WASH CAT and the Guizhou Provincial Spring Sunshine Action Development Foundation, this public welfare project provides targeted assistance to 30 underprivileged students from Guizhou, offering full tuition coverage from Grade 10 to high school graduation, along with monthly living subsidies. The assistance policy remains uninterrupted during winter and summer vacations, utilizing tangible charitable measures to alleviate the financial pressure on these students' education, and using the gentle light of corporate social responsibility to escort local youths as they pursue their dreams.

Rooted in the industry and giving back to society. Since its establishment in 2017, the brand has continuously fulfilled its social responsibilities while achieving steady growth. The brand believes that public welfare is one of the most direct ways for enterprises to give back to society. Upholding this philosophy, FACE-WASH CAT has maintained a long-term commitment to social welfare over the years. From rescuing stray animals and providing disaster relief to deeply engaging in educational assistance in this initiative, every action is a solid and sincere response to the brand's social role.
A dedicated fund of 810,000 RMB for this educational assistance program was jointly raised by the FACE-WASH CAT brand headquarters and 30 offline stores nationwide. This fund is strictly earmarked for the full tuition and monthly living subsidies of the assisted students. This initiative is not only a heartfelt material boost but also an encouragement and expression of high expectations on a spiritual level. This enduring goodwill carries the brand's beautiful wishes for young students, hoping they will live up to the care they receive, study diligently, strive for excellence on their educational path, and use the power of their youth to embrace a brilliant future.

